KZTQ (1230

kHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose expression in terms of SI base units is s−1, meaning that on ...

) is a commercial AM

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio ...

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Reno, Nevada Reno ( ) is a city in the northwest section of the U.S. state of Nevada, along the Nevada-California border, about north from Lake Tahoe, known as "The Biggest Little City in the World". Known for its casino and tourism industry, Reno is the ...

. The station is owned by Americom Limited Partnership. The station airs an

alternative rock Alternative rock, or alt-rock, is a category of rock music that emerged from the independent music underground of the 1970s and became widely popular in the 1990s. "Alternative" refers to the genre's distinction from Popular culture, mainstre ...

format known as "96.1 The Zone", after its translator in Reno on 96.1 FM. The station's studios are located on Matley Lane in East Reno, and its transmitter is located near Veterans Parkway in Reno, just south of the

Truckee River The Truckee River is a river in the U.S. states of California and Nevada. The river flows northeasterly and is long.U.S. Geological Survey. National Hydrography Dataset high-resolution flowline dataThe National Map accessed October 20, 2012 Th ...

and the Sparks city limits.

History

The station

signed on Signing may refer to: * Using sign language * Signature A signature (; from la, signare, "to sign") is a handwritten (and often stylized) depiction of someone's name, nickname, or even a simple "X" or other mark that a person writes on do ...

the air in 1947 with 250

watt The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named after James Wa ...

s using

call sign In broadcasting and radio communications, a call sign (also known as a call name or call letters—and historically as a call signal—or abbreviated as a call) is a unique identifier for a transmitter station. A call sign can be formally assigne ...

KWRN. It was initially owned by Reno Newspapers, Incorporated and broadcast on 1490 kHz with 250 W power. This station was acquired by Kenyon Brown in 1950; Brown moved it to 1230 kHz two years later. Upon Radioreno's acquisition of KWRN in 1957, KWRN became KDOT, and on August 14, 1963, the station became KCBN, returning to the air October 30 of that year after being silent for nearly a year. The KCBN calls remained in place for most of the next 50 years. The station announced as of March 18, 2013, it would switch from

progressive talk Progressive talk radio is a talk radio format devoted to expressing left-leaning, liberal or progressive viewpoints of news and issues as opposed to conservative talk radio. In the United States, the format has included syndicated and indepe ...

urban contemporary Urban contemporary music, also known as urban music, hip hop, urban pop, or just simply urban, is a music radio format. The term was coined by New York radio DJ Frankie Crocker in the early to mid-1970s as a synonym for Black music. Urban contem ...

, branded as "Swag 104.9" and changed call letters to KSGG. On March 24, 2014, KSGG changed its format to

sports Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, th ...

, with programming from Yahoo! Sports Radio (now

SB Nation Radio SportsMap is a sports radio network that is distributed by Gow Media. The SportsMap Radio Network supplies its network affiliates with a 24-hour schedule of sports programming, including call-in shows and sports updates. Over its history, through ...

). On March 24, 2015, KSGG flipped to a country format as "96.9 the Rodeo", with an FM translator on 96.9 MHz, with a focus on 1990s country songs. On October 1, 2016 KSGG changed their format to classic hip hop, branded as "Power 96.9 & 1230". On March 15, 2018 KSGG swapped call signs with sister station KBZZ. KBZZ was the former Reno affiliate of the

San Francisco Giants Radio Network The San Francisco Giants Radio Network is the radio network of the San Francisco Giants. There are 15 stations (six AM, four FM, and five FM translators) in the English-language network, including the flagship KNBR/KNBR-FM (104.5 FM and 680 AM). ...

. Station ownership made the decision to discontinue Giants broadcasts beginning with the 2019 season. On September 13, 2019, KBZZ and KZTQ exchanged call letters, formats, and associated translators: Bob FM and the KZTQ call letters moved to 1230 AM but kept its 96.1 and 96.9 FM translators, while 92.5 FM (nominally a repeater of KRNO HD2) flipped to sports talk as "92.5 The Game", also heard on 1270 AM, which regained the KBZZ call letters. On February 10, 2023 KZTQ changed their format from adult hits to alternative rock, branded as "96.1 The Zone".96.1 The Zone Debuts in Reno
Radioinsight - February 10, 2023

FM Translator

The 96.1 in the KZTQ branding originates with the

FM translator A broadcast relay station, also known as a satellite station, relay transmitter, broadcast translator (U.S.), re-broadcaster (Canada), repeater (two-way radio) or complementary station (Mexico), is a broadcast transmitter which repeats (or tran ...

frequency.

Previous logo

References

External links

FCC History Cards for KZTQ
* * {{Reno Radio ZTQ (AM) Radio stations established in 1947 1947 establishments in Nevada Variety radio stations in the United States Bob FM stations